Sports betting data provider Sportradar announced it is launching a new AI-powered audio advertising platform for its casino and sportsbook customers. 

The new generative AI solution enhances the Swiss company’s wider multichannel marketing service. Gaming firms, such as sportsbook operators, can utilize the new Sportradar service to develop tailored ads during live matches that may appeal to bettors and possibly encourage a higher handle.

"Gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks,” according to a statement issued by Sportradar.

The company boasts a remarkable portfolio of agreements with major sports leagues and offers data on over 80 sports across 150 leagues in 120 nations, featuring several of the biggest sports leagues in North America. 

Sportradar Recent Data Firm to Utilize AI 

Sportradar's advertising solution powered by AI emerges as numerous data providers are using the technology to enhance their range of client services. 

Earlier this year, competitor Genius Sports revealed a deal with Elon Musk's X to utilize AI for delivering ads tailored to particular discussions and trending subjects on the social media site. Sportradar is additionally providing enhanced levels of AI-based personalization that may attract clients in the gaming industry. 

“AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing,” added Sportradar in the statement.

The company has utilized AI in its long-term collaboration with the NBA, employing the technology and machine learning models to improve engagement with bettors and fans. 

Sportradar AI Ad Suite Might Arrive at the Right Moment 

Though AI remains in its initial stages and numerous problems require resolution before widespread use can occur, generative AI is quite advanced and represents the most accessible and accepted version of the technology. 

Gen AI has assisted users in numerous sectors, such as gaming, in achieving content-creation efficiencies, especially regarding audio, visuals, and video. For sportsbook operators, generative AI may be beneficial as data indicates that bettors are increasingly seeking audio content. 

“Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years,” said Sportadar Marketing Senior Vice President Niki Beier in the press release. “To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”